FirmPilot vs Rain Intelligence: how they compare in 2026

The engine is the product. FirmPilot's proprietary model, which it calls a Domain Expertise AI model, decides what a firm publishes and what it bids on. It crawls competing firms' websites, ads, links and rankings every 90 minutes and builds content and campaigns from what it finds. Version 2.0, released in October 2025, added agents for blogs, social media and Google Business Profile that write and publish on their own. Legal specific agents run Google Ads bidding and creative, link agents build backlinks, and on page agents find website problems and fix them automatically. Local work covers the Google Business Profile, citations and geographic content, and link building runs as digital PR. The site organizes all of this into three pillars, content and SEO, website optimization, and AI ads and digital presence. In February 2026 FirmPilot announced a model ten times larger in training data for all clients by the third quarter of 2026. Asked whether it is ChatGPT, it answers that it runs on a proprietary AI engine. A dedicated success manager and a reporting dashboard sit beside the engine.

The models turn a data feed into forecasts, and the feed is half the product. Signals from dockets, advertising, filings and news are enriched by AI into entities, forecasts, damages estimates, client matches, and practice area and jurisdiction tags. Pattern recognition flags companies at risk before a complaint exists, and the Originate product scores each opportunity against an attorney's expertise. Remove the models and an aggregation and alerting service remains, valuable in itself: the company's own framing is that it finds data nobody else will, and the daily reports and alerts would still carry raw signals. The forecasting and matching that make it more than a news feed are the models' work.

No accuracy or error figure comes with what the engine publishes. The How FirmPilot Works page calls the content fully compliant, accurate and optimized for law firms and says it passes quality checks, without naming the checks or what they compare against. The engine's legal grounding is described by volume, with no named sources for statutes or case law. Blog posts and practice pages it publishes state the law under the firm's name. Under the user terms, FirmPilot does not guarantee that its content is accurate, complete or current, and it disclaims responsibility for content accuracy. The firm in turn warrants that its own content is accurate and not misleading. No check of generated statements about the law against current authority is described.

Predictions about named companies are made, and how often they come true is never published. No hit rate appears: how many companies flagged as at risk were sued, how many suits arrived without warning, or how close the damages and settlement estimates came. The site offers commercial figures instead. The example dossier, with its summary, companies at risk and theories of liability, shows no trail back to the signals it rests on. The Originate examples show match scores such as 98 percent and settlement estimates such as $45 million, with no explanation of how either is calculated. The agreement is candid where the marketing is not: section 2.6 of the terms says AI systems may not always be accurate or error free, and makes users responsible for verifying and cross referencing what the service provides.

An always on system that runs largely by itself is what FirmPilot sells. The SEO page's FAQ promises regular strategy reviews, content approvals and performance dashboards, and the social media page says a firm's team may review and approve content. The pages for solo, small and larger firms sell the opposite, a system that runs with minimal input and needs no constant creative briefs or approval cycles. On page agents fix website problems automatically, and the Google Ads agents handle bidding and creative with no approval step described. Link agents act on competitors' link data every 90 minutes, and Google Business Profile updates and citations are managed the same way, also without a described review. A December 2025 post on agentic AI says every task is transparent and reviewable, with human oversight where professional ethics demand it. Two case studies describe publishing with very little input from the firm. No threshold, review queue or default holds content or ads until a lawyer approves them.

The pipeline runs unattended, and the only published control is the person who reads the output. Signals are scanned, forecasts generated, opportunities matched to attorneys and reports delivered each morning to inboxes, Teams channels and firm systems, with zero effort required in the vendor's words. The sample report recommends immediate outreach where companies at risk are existing clients. Nothing describes a confidence threshold below which a forecast is withheld, a human analyst check before a dossier naming a company goes out, or what happens when a prediction proves wrong or a match goes to the wrong attorney. The terms place verification on the subscriber, a contractual disclaimer rather than a described control. The step from alert to client contact is the lawyer's, and the product is designed to shorten it.

Six case studies name firms and lawyers. Telaré Law, a personal injury firm across Washington, Oregon, California and Nevada, doubled its case volume in under 12 months. Ballin & Associates in Boston, founded in 1981, went from zero to two cases a year to more than ten new cases a month. Steele Law, a nursing home abuse firm founded in 2015, grew monthly organic leads three to four times within four months. RS Law Group in Philadelphia reports 200 percent more leads and $36,000 saved. MSD Law Firm's study describes quadrupling its team, and Williams Starbuck's carries no figures. Jesse Soffer of The Soffer Firm reports 300 percent more leads year over year in a testimonial, beside quotes from Jessica Arena, John Romano and Cathy Altizer. FirmPilot's headline claims add 180 percent more cases, a 96 percent client retention rate, more than 12,000 leads and more than $30,000 in average annual savings. The SEO FAQ cites one client with twelve times the case volume within five months. None of the studies gives a baseline, a measurement source or a start date. The About page also says FirmPilot is a Google Partner.

Customer logos include plaintiff practices such as Milberg, Edelson and Morgan & Morgan and defense and full service firms such as Cravath, Davis Polk and DLA Piper. Named partners at Gibbs Law Group and Dechert, among others, give attributed testimonials about origination and early client warning. The headline figures are aggregate and unattributed: more than 150 firms, more than 30 AmLaw 200 firms, more than $200 million in attorney fees generated, a 14 day average lead time and no enterprise cancellations. No method, period or named firm stands behind any of them.

Customer data is handled with FirmPilot as processor or service provider, under reasonable technical and organizational safeguards, according to the privacy policy updated February 2026, which places processing in the United States and possibly other countries. Its user terms take a worldwide, perpetual, royalty free, irrevocable license to use, modify, publish and distribute content the firm submits, and FirmPilot owns all usage data and feedback. Neither document says whether firm content or campaign data trains the engine, and privilege, work product and the separation of competing client firms are not mentioned. Most of what FirmPilot handles is public marketing material and competitor data, alongside lead and performance figures from the firm's own campaigns. FirmPilot says it does not sell personal information, though it shares contact and preference details with third parties for its own direct marketing.

The firm's most sensitive business information goes in, and nothing published says how it is handled. To match opportunities to attorneys, Rain works from a firm's client list, matter history and each lawyer's expertise, and the sample reports flag which companies at risk are the firm's existing clients. The subscription terms govern what the subscriber may do with Rain's materials and make any feedback the firm gives Rain's confidential information. They contain no confidentiality obligation running the other way, no statement on whether firm data trains or improves the models, and no retention or deletion commitment. Nothing addresses separation between subscribing firms that may compete for the same client or case, the first question for a service rival firms use on the same matters.

Every FirmPilot page carries a footer saying FirmPilot AI, Inc. and FirmPilot are not a law firm and do not provide legal advice, and its user terms repeat that FirmPilot is not an attorney or legal advisor. The services page notes that bar advertising rules vary by state and that testimonials may require disclaimers, and September 2026 posts tell firms that content written to be quoted by an AI tool is still attorney advertising, citing ABA Model Rules 7.1 and 7.2 and ABA Formal Opinion 512. Its SEO page says the platform keeps content accurate and compliant in every jurisdiction a firm serves, without naming the state rules or a review step, while the agents publish lawyer advertising under the firm's name across its site, Google Business Profile, ads and social accounts. No warranty covers compliance with applicable law, and the firm stays responsible for the accuracy of its content.

The agreement is clear about what the service is not, and it names the user's own obligations. Section 7.11 of the terms states that the online services are not legal advice or a substitute for a professional, that no attorney client relationship arises with Rain, and that the subscriber assumes the risks of relying on the service. It adds that an attorney using it must comply with all court rules, disclosure rules and rules of professional and ethical conduct where they practice. That clause carries weight because Rain's output is a prompt to contact a company or a potential client before a lawsuit is filed. No treatment is given of the solicitation and advertising rules that govern exactly that contact, which vary by state and are strictest for approaching prospective plaintiffs, or of where the forecasts are designed to be used. Defense side use, warning existing clients of coming litigation, raises fewer of these issues.

Governance statements sit in FirmPilot's blog. A December 2025 post on agentic AI in legal marketing says every task is transparent and reviewable and that human oversight applies where professional ethics demand it. The How FirmPilot Works page refers to quality checks without naming them. No testing regime or release review is named, and no result is reported on uneven output across practice areas, markets or audiences. The engine learns from what already ranks in a firm's market and writes content shaped by competitors' material, with no described review of that source material. The larger model announced for the third quarter of 2026 has no stated evaluation. The terms and privacy policy say nothing about how the engine is trained or tested. The About page lists a five person leadership team, including John Fly as chief technology officer, with no one described as responsible for AI risk. Ken Hall of DeepWork Capital joined the board with the February 2026 round.

Nothing published addresses governance of a system that names companies as likely defendants and estimates what they might pay. There is no responsible AI page or policy, and no one is identified as accountable for the forecasts. Nothing describes what is tested before a model change ships, no back test or evaluation is published, and nothing addresses whether predictions fall unevenly across industries, company sizes or jurisdictions. That last question carries weight because a forecast that a named company faces a securities or privacy suit circulates among dozens of firms. A systematic skew toward particular sectors or smaller companies would shape who gets sued. The terms' acknowledgment that AI may be inaccurate passes the problem to the subscriber rather than governing it.

Personal information is kept for as long as FirmPilot deems necessary or advisable, under its privacy policy updated February 2026, with reasonable technical and organizational safeguards. The policy names Google Analytics and describes other recipients by category, such as hosting, security, and ediscovery and data room providers. Under its user terms, the service is not a storage system or system of record, carries no duty to store or back up content, and can delete content when the services end. Firms are told to extract and back up their own content. Campaign data and generated content have no retention period, and no incident notice practice is stated. The privacy policy also refers to extracting and analyzing text, WhatsApp and Signal messages, features outside FirmPilot's marketing products.

The published policy covers the website, not the service. The privacy policy, last updated 4 March 2024, is addressed to visitors of the reports website and to job applicants. It describes administrative, technical and physical safeguards, access on a need to know basis, storage and processing in the United States with standard contractual clauses for European transfers, and retention only as long as necessary. It names AWS and Airtable for hosting and HubSpot for analytics as subprocessors acting on Rain's instructions. That is a real disclosure for its scope. Nothing equivalent exists for the data a subscribing firm provides, including how it is accessed, which AI providers process it and how a firm would be told of a breach, and the subscription terms do not fill the gap.

Two agreements sit one after the other on FirmPilot's terms page. The FirmPilot AI, Inc. user terms, updated February 2026 under Delaware law, cap the total liability of FirmPilot, its affiliates and suppliers at $100. They exclude liability for unauthorized access to or loss of customer information, lost profits and business interruption. Services come as is and with all faults, with no warranty that they meet the firm's requirements or comply with applicable law, and the firm gets no indemnity. Claims must be brought within two years, with a jury waiver and a 60 day informal resolution period. Above them, FirmPilot, LLC website terms dated November 2022 cap liability at $50 and require JAMS arbitration with a class action waiver. Those older terms carry no explicit choice of law clause and leave carve outs to Florida courts. The page does not say which agreement governs a subscription, and FirmPilot may change the user terms without prior notice.

Loss is allocated in published terms that cover intellectual property and do not reach the forecasts. Section 4 of the subscription terms, effective 1 October 2023, excludes liability for errors or omissions, for the accuracy or completeness of materials, and for interruption or data loss. It caps aggregate liability at the lesser of actual direct damages or the fees paid in the preceding twelve months. Section 4.5 gives the subscriber an indemnity against third party claims that the services infringe patent, trademark, copyright or trade secret rights, with a right for Rain to procure a license, modify the service or terminate with a pro rata refund. The risk that a forecast is wrong, that a named company is not about to be sued, or that a damages estimate misleads a partner sits with the firm. The money back guarantee is a commercial remedy rather than recourse for a wrong prediction, and no insurance position is published.

Google Ads, Google Business Profile, Google Analytics and WordPress are FirmPilot's live connections, all on a firm's public marketing side. Google Ads is the only ad platform named. Agents publish to the firm's WordPress site, and the platform supports no other content system. Practice area pages say FirmPilot integrates with a firm's CRM or intake system, and the SEO FAQ says it works with a wide range of CRM and intake systems, without naming one. The February 2026 funding announcement said FirmPilot is developing direct integrations with leading case management systems. No FirmPilot page names Clio, Filevine, MyCase, Litify or any other system as live. FirmPilot offers no integrations page, API or developer documentation. The dashboard reports lead volume, rankings and ad performance by channel, and the RS Law Group study says a client can see return on investment within 60 seconds of logging in.

The connections are named, and what travels through each is described. Personalized daily reports go to each attorney's Outlook inbox, urgent signals route to active teams in Microsoft Teams, and a structured prediction database is surfaced inside systems such as Salesforce, iManage and Intapp. That covers the CRM, document management and business development systems large firms already run, and the vendor's pitch is that there are no new tools to learn. Depth is not published: there is no integrations page, API reference or setup guide, and nothing on what a firm must configure. Nor is there anything on how the firm's own client list, matter history and attorney expertise reach Rain to drive the matching, or which direction data flows on each connection. That inbound path, where the confidentiality questions sit, is the part left undescribed.

Clients work in a hosted portal called FirmPilot Portal, and the privacy policy, updated 4 February 2026, says data is processed in the United States and may be processed in other countries around the world, with users consenting to those transfers. The hosting provider is referred to but not named, and no tenancy model, region choice or difference between plans is stated. Client websites must run on WordPress, and FirmPilot's agents publish content and changes directly to the firm's own site, alongside its Google Business Profile and social accounts. Export control law of the United States may apply to the platform, according to the user terms. Firms are told to extract and back up their own content, since FirmPilot may delete it when the services end.

Where the service runs and where subscriber data sits are not stated. No tenancy model, hosting region or residency option appears on any product page. The terms address geography only as a licensing matter: section 2.3 makes each subscription specific to a country and bars use outside it for more than 30 continuous days, so the service is sold country by country without saying where it is operated. The website's own data is processed in the United States, but that covers the marketing and reports site rather than the service holding a firm's client relationships. Whether subscribing firms, some of them competitors, share infrastructure is not stated, and firms outside the United States have no region commitment to rely on.

No SOC 2 report, ISO 27001 certificate, auditor or penetration test is named, and FirmPilot runs no security page or trust center. Its privacy policy refers to reasonable technical and organizational safeguards and to a hosting provider it does not name, and it makes no encryption claim. Firms must keep their own access credentials confidential, and FirmPilot disclaims liability for unauthorized access caused by the firm. Its terms also exclude liability for unauthorized access to or loss of customer information. Data is processed in the United States and may be processed in other countries, and no breach notice period is stated. Agents publish directly to the firm's WordPress site and Google accounts, and how FirmPilot secures that access is not described.

No independent security attestation is published. There is no security page and no trust center, and no SOC 2 report, ISO 27001 certificate, penetration test or auditor is named anywhere on the site. The only security statement is the privacy policy's general description of safeguards for website data. Nothing on the site offers a route to request documentation.

The engine is presented as proprietary, a Domain Expertise AI model protected by pending patents, with no patent numbers given. Its FAQ answers the question whether it is ChatGPT with a flat no. Training material is described by volume, more than five million pieces of legal marketing content and more than 3,000 legal cases, and a September 2026 post repeats those figures. In February 2026 FirmPilot announced a next generation model ten times larger in training data, due for all clients by the third quarter of 2026, and no page says whether it shipped. No model, provider, hosting location or change notice appears in its pages, terms or privacy policy. In a February 2026 interview with Refresh Miami, Jake Soffer said FirmPilot uses OpenAI, Anthropic and all the models out there.

AI, including generative AI, is confirmed in the agreement, and whose is never said. Section 2.6 of the terms states that some online services use AI, including generative AI for content such as draft emails, contract clauses and summaries. No model, version or provider is named for that drafting or for the forecasting and matching, nothing says where inference runs, and no commitment to notify subscribers of model changes is published. The privacy policy names hosting and analytics subprocessors for the website, so the company does name suppliers, and no AI provider appears there or anywhere else. The terms mention third party suppliers of materials only as a category. Which company's model sees a firm's client list, if one does, is not answered.

Three flat monthly prices sit on FirmPilot's pricing page, Lite at $4,250, Firm at $6,900 and Premium at $9,250. They are pitched against agencies that charge a percentage of ad spend, and the PPC page says FirmPilot charges nothing on ad budgets. Each tier shows an invitation to contact FirmPilot in place of a feature list, so what separates the tiers, how much content each includes and whether onboarding costs extra are not stated. No contract term, minimum commitment or notice period appears on the pricing page, and the user terms do not address fees, renewal or termination. The pricing page was last modified in September 2025. Ad budgets are paid separately from the subscription.

How a firm is committed is published in detail, and no figure appears anywhere. The subscription terms set out access for named authorized users under a services order form that carries the rates, with a transactional pricing plan as an alternative that can be ended on ten days' notice when no order form is in force. They also cover cancellation, a pause of up to three months and refunds, and the site invites qualifying firms to apply for a six month money back guarantee if the service does not deliver substantial return. The price itself is missing: there is no rate, tier, per seat figure or range for the plaintiff focused Originate product or the enterprise offering for AmLaw firms, and every route ends at a demo.

Nine practice areas get their own pages, personal injury, family law, criminal defense and DUI, employment, estate and probate, immigration, business, bankruptcy and general practice. Three more cover solo practices, small firms and mid to large firms. FirmPilot's February 2026 funding post describes the target as firms of two to fifteen attorneys. Case studies span personal injury, employment, commercial litigation and real estate, estate and probate, and nursing home abuse practices in Washington, Oregon, California, Nevada, Massachusetts and Pennsylvania. The site serves law firms only, while a current job posting says FirmPilot is expanding into dental, home services and elective medical businesses. A 2024 funding post had already named dentists, plumbers, electricians, veterinarians and chiropractors. Refresh Miami reported about 40 employees in February 2026, with plans for roughly 70. No jurisdiction limit is stated for content written to state advertising rules, and practice areas it does not serve are not named.

The audience is set out from three directions, and the limits are not drawn. Plaintiff litigation teams originate class actions and mass torts through Originate, AmLaw partners turn origination into a firm wide process, and business development leaders want every attorney to become a rainmaker. Defense firms use Predict to warn existing clients of litigation coming at them. The subject matter runs from antitrust and securities fraud to consumer privacy and mass torts, and named customers range from solo plaintiff practices to the largest firms. Which courts, agencies and regulators the signals cover is not stated, nor which practice areas the models do not reach, whether state filings are watched as fully as federal ones, or how far the service works outside the United States.