FirmPilot vs Scorpion: how they compare in 2026

The engine is the product. FirmPilot's proprietary model, which it calls a Domain Expertise AI model, decides what a firm publishes and what it bids on. It crawls competing firms' websites, ads, links and rankings every 90 minutes and builds content and campaigns from what it finds. Version 2.0, released in October 2025, added agents for blogs, social media and Google Business Profile that write and publish on their own. Legal specific agents run Google Ads bidding and creative, link agents build backlinks, and on page agents find website problems and fix them automatically. Local work covers the Google Business Profile, citations and geographic content, and link building runs as digital PR. The site organizes all of this into three pillars, content and SEO, website optimization, and AI ads and digital presence. In February 2026 FirmPilot announced a model ten times larger in training data for all clients by the third quarter of 2026. Asked whether it is ChatGPT, it answers that it runs on a proprietary AI engine. A dedicated success manager and a reporting dashboard sit beside the engine.

RevenueMAX is a set of named AI products wrapped around a hosted website and an account team, and each one runs a different piece of a firm's marketing. Advertising AI learns which leads become retained cases and feeds that signal to the bidding systems of Google, Microsoft and Meta. The terms describe Scorpion's paid advertising software, the Scorpion Advertising Machine, as proprietary AI. Since July 2026 Advertising AI also plans and manages ads inside ChatGPT. Budgets AI moves spend every day toward the channels producing cases, from Google Local Services Ads to Thumbtack and Angi. Ranking AI adjusts SEO as ranking and lead data change, with Scorpion's specialists putting the strategy in place. On the site itself, Landing Page AI writes copy, chooses layouts and images, and drops layouts that underperform. Convert and Scorpion Connect handle the conversation, answering calls, texts and chats around the clock and booking consultations. Leads AI rates every inquiry and how well the firm's team handled it, and Reputation AI times review requests and replies to five star reviews. Video production, call tracking and the account team round out the service.

No accuracy or error figure comes with what the engine publishes. The How FirmPilot Works page calls the content fully compliant, accurate and optimized for law firms and says it passes quality checks, without naming the checks or what they compare against. The engine's legal grounding is described by volume, with no named sources for statutes or case law. Blog posts and practice pages it publishes state the law under the firm's name. Under the user terms, FirmPilot does not guarantee that its content is accurate, complete or current, and it disclaims responsibility for content accuracy. The firm in turn warrants that its own content is accurate and not misleading. No check of generated statements about the law against current authority is described.

Nothing Scorpion's AI produces is legal research. The output is marketing copy, ads, review replies and conversations with prospective clients, and no accuracy or error rate is given for any of it. Grounding comes from the firm's own material and from Scorpion's history with other clients. Convert is pretrained on a firm's services, hours and service areas and trained on thousands of real Scorpion client conversations. Scorpion Connect learns each firm's services, story and selling points and answers from them. Generated pages draw on what people look for online, and review replies are tuned for rankings. Scorpion writes up to ten English content pages for a new website. Once the site is live, generated text can state a firm's results, credentials and practice areas, which lawyer advertising rules govern, and no step holds that text to the firm's actual record. Accuracy and completeness are disclaimed in the terms, and no campaign performance is guaranteed.

An always on system that runs largely by itself is what FirmPilot sells. The SEO page's FAQ promises regular strategy reviews, content approvals and performance dashboards, and the social media page says a firm's team may review and approve content. The pages for solo, small and larger firms sell the opposite, a system that runs with minimal input and needs no constant creative briefs or approval cycles. On page agents fix website problems automatically, and the Google Ads agents handle bidding and creative with no approval step described. Link agents act on competitors' link data every 90 minutes, and Google Business Profile updates and citations are managed the same way, also without a described review. A December 2025 post on agentic AI says every task is transparent and reviewable, with human oversight where professional ethics demand it. Two case studies describe publishing with very little input from the firm. No threshold, review queue or default holds content or ads until a lawyer approves them.

The firm decides how much of its phone line Convert takes. It runs in one of four modes, covering missed calls only, after hours only, all day in place of a phone menu, or text follow up with leads that did not book. Its messaging assistant hands leads that are ready to close to the firm's team with context. The marketing side runs with less supervision. Pages are created and updated without configuration, five star reviews get automatic replies, and ad spend shifts daily across channels. ChatGPT ad budgets start small and scale with volume and performance. The account team sets strategy and runs campaigns on the firm's behalf, with results visible in the client platform. A new website goes live only after the firm approves it, and the terms let Scorpion refuse, modify or remove firm content. No review queue or approval setting is described for generated ads, pages or review replies before they run under the firm's name.

Six case studies name firms and lawyers. Telaré Law, a personal injury firm across Washington, Oregon, California and Nevada, doubled its case volume in under 12 months. Ballin & Associates in Boston, founded in 1981, went from zero to two cases a year to more than ten new cases a month. Steele Law, a nursing home abuse firm founded in 2015, grew monthly organic leads three to four times within four months. RS Law Group in Philadelphia reports 200 percent more leads and $36,000 saved. MSD Law Firm's study describes quadrupling its team, and Williams Starbuck's carries no figures. Jesse Soffer of The Soffer Firm reports 300 percent more leads year over year in a testimonial, beside quotes from Jessica Arena, John Romano and Cathy Altizer. FirmPilot's headline claims add 180 percent more cases, a 96 percent client retention rate, more than 12,000 leads and more than $30,000 in average annual savings. The SEO FAQ cites one client with twelve times the case volume within five months. None of the studies gives a baseline, a measurement source or a start date. The About page also says FirmPilot is a Google Partner.

Named law firm clients come with results attached. Arnold & Itkin reports six times the new cases, Owenby Law 75 percent more cases and DUI Heroes twice as many, each with a named attorney. Coker, Robb & Cannon, a client since 2014, reports a sixfold return, 20 percent revenue growth and doubled leads year over year. Mortensen & Reinheimer attributes 80 percent of its revenue to Scorpion. McGee, Lerer & Ogrin reports four times the clients and three new offices, and Turner Law Group seven times the keyword rankings. On the intake side, a Twilio customer story gives Convert a 39 percent higher booking rate, 6,500 appointments and $8.4 million in revenue in its first three months. Convert's October 2025 launch reported 26 percent higher booking rates in beta. Scorpion says Reputation AI brings two to five times more reviews and a half star rise in rating. Most of these figures come without a time period or method, and Coker, Robb & Cannon appears at a sixfold return on its own page and sevenfold in a blog post.

Customer data is handled with FirmPilot as processor or service provider, under reasonable technical and organizational safeguards, and it is stored and processed in the United States, according to the privacy policy updated February 2026. Its user terms take a worldwide, perpetual, royalty free, irrevocable license to use, modify, publish and distribute content the firm submits, and FirmPilot owns all usage data and feedback. Neither document says whether firm content or campaign data trains the engine, and privilege, work product and the separation of competing client firms are not mentioned. Most of what FirmPilot handles is public marketing material and competitor data, alongside lead and performance figures from the firm's own campaigns. FirmPilot says it does not sell personal information, though it shares contact and preference details with third parties for its own direct marketing.

Firm data stays the firm's property, and Scorpion holds a worldwide, royalty free license to use, adapt and publish it while delivering the subscriptions. Under section 8.3 of the terms, Scorpion may also pool aggregate data across all subscribers for audience insights that can feed general advertising and consumer profiling. The privacy policy, effective August 2024, lets aggregated or deidentified data serve any business purpose. On the Clio side, Scorpion reads lead source, intake status and case values and says it cannot see confidential case data or privileged information. Scorpion also says data sent through OpenAI's APIs does not train public models. Intake conversations hold what prospective clients tell the assistant about their legal problems before any engagement. The terms carry no privilege, work product or prospect confidentiality clause, and nothing in them keeps one firm's data apart from a competing client firm in the same market.

Every FirmPilot page carries a footer saying FirmPilot AI, Inc. and FirmPilot are not a law firm and do not provide legal advice. Its user terms repeat that FirmPilot is not an attorney or legal advisor. The services page notes that bar advertising rules vary by state and that testimonials may require disclaimers. September 2026 posts tell firms that content written to be quoted by an AI tool is still attorney advertising. Those posts cite ABA Model Rules 7.1 and 7.2 and say ABA Formal Opinion 512 keeps Rule 7.1 duties intact. Meanwhile the agents publish lawyer advertising under the firm's name across its site, Google Business Profile, ads, LinkedIn, Facebook, Instagram and X. Which state rules that content is written to, and who checks each piece, is not described. No warranty covers compliance with applicable law, and the firm stays responsible for the accuracy of its content.

Scorpion sells marketing technology and services, and none of it is offered as legal advice or legal services. Its intake AI is built to stay out of legal advice, with guardrails against promises, predictions and advice and a handoff to staff. On advertising rules, a 2022 post walks firms through ABA Model Rules 7.1 to 7.3, cautions against implying that results will repeat, and points firms to their state bar. The products themselves write and place advertising under the firm's name across the website, landing pages, ads, review replies and chat. Under the terms, the firm keeps its own data lawful. They say nothing about attorney advertising rules, state filing requirements or who reviews content for compliance, and no jurisdiction limit applies to what Scorpion produces.

Governance statements sit in FirmPilot's blog. A December 2025 post on agentic AI in legal marketing says every task is transparent and reviewable and that human oversight applies where professional ethics demand it. The How FirmPilot Works page refers to quality checks without naming them. No testing regime or release review is named, and no result is reported on uneven output across practice areas, markets or audiences. The engine learns from what already ranks in a firm's market and writes content shaped by competitors' material, with no described review of that source material. The larger model announced for the third quarter of 2026 has no stated evaluation. The terms and privacy policy say nothing about how the engine is trained or tested. The About page lists a five person leadership team, including John Fly as chief technology officer, with no one described as responsible for AI risk. Ken Hall of DeepWork Capital joined the board with the February 2026 round.

Scorpion's AI governance lives in its law firm blog rather than in a policy or product document. Its February 2026 intake framework sets out written AI policies covering approved tools, vendors and ongoing reviews, guardrails against promises, predictions and advice, encryption, and access limited by role. A January 2026 post gives four standards for choosing AI vendors, among them private environments with clear rules on data use and retention. Matt Bentley, Scorpion's chief data scientist, spoke for the 2023 AI Chat launch. No owner of AI risk, testing regime or release review is named, and results across practice areas, languages or callers are not reported. The assistants learn from Scorpion client conversations, with no account of how those conversations are chosen. RevenueMAX won a 2025 BIG Innovation Award, and Scorpion won a 2026 MarTech Breakthrough Award for lead management.

Personal information is kept for as long as FirmPilot deems necessary or advisable, under its privacy policy updated February 2026, with reasonable technical and organizational safeguards. The policy names Google Analytics and describes other recipients by category, such as hosting, security, and ediscovery and data room providers. Under its user terms, the service is not a storage system or system of record, carries no duty to store or back up content, and can delete content when the services end. Firms are told to extract and back up their own content. Campaign data and generated content have no retention period, and no incident notice practice is stated. The privacy policy also refers to extracting and analyzing text, WhatsApp and Signal messages, features outside FirmPilot's marketing products.

Scorpion acts as processor for a firm's client data and keeps it as the firm instructs and the law requires, under a privacy policy effective August 2024. Individuals can ask to access, correct, delete or limit sharing of their data through dataprivacy@scorpion.co. Under the terms, Scorpion commits to appropriate administrative, technical and physical safeguards and to applicable privacy law, and sensitive personal information stays out of subscriber data. Scorpion says it encrypts data in transit and at rest, limits access by role and need, and destroys sensitive data by documented methods. Calls are recorded by default under separate recorded call terms, and recordings sit with texts, emails and notes in the client platform. Recordings, chats and AI conversations have no set retention period, subprocessors are not listed, and no incident notice period is stated.

Two agreements sit one after the other on FirmPilot's terms page. The FirmPilot AI, Inc. user terms, updated February 2026 under Delaware law, cap the total liability of FirmPilot, its affiliates and suppliers at $100. They exclude liability for unauthorized access to or loss of customer information, lost profits and business interruption. Services come as is and with all faults, with no warranty that they meet the firm's requirements or comply with applicable law, and the firm gets no indemnity. Claims must be brought within two years, with a jury waiver and a 60 day informal resolution period. Above them, FirmPilot, LLC website terms dated November 2022 cap liability at $50 and require JAMS arbitration with a class action waiver. Those older terms carry no explicit choice of law clause and leave carve outs to Florida courts. The page does not say which agreement governs a subscription, and FirmPilot may change the user terms without prior notice.

Scorpion's customer terms run indemnities both ways. Scorpion covers the firm against claims arising from Scorpion website content or technology, intellectual property infringement and its own breach of data protection duties. The firm covers Scorpion for claims arising from firm data and its use of the subscriptions. Products are warranted to materially conform to their specifications and are otherwise provided as is, with accuracy and completeness disclaimed and replacement as the sole remedy. No campaign performance is guaranteed. The cap on liability clause carries a heading with no figure, and section 8.36 says the limitations are reflected in the pricing. Disputes go to JAMS arbitration in Salt Lake County under Utah law, with a class action waiver. Suspension for nonpayment makes the rest of the term due, and a chargeback counts as a material breach that cannot be cured.

Google Ads, Google Business Profile, Google Analytics and WordPress are FirmPilot's live connections, all on a firm's public marketing side. Google Ads is the only ad platform named. Agents publish to the firm's WordPress site, and the platform supports no other content system. Practice area pages say FirmPilot integrates with a firm's CRM or intake system, and the SEO FAQ says it works with a wide range of CRM and intake systems, without naming one. The February 2026 funding announcement said FirmPilot is developing direct integrations with leading case management systems. No FirmPilot page names Clio, Filevine, MyCase, Litify or any other system as live. FirmPilot offers no integrations page, API or developer documentation. The dashboard reports lead volume, rankings and ad performance by channel, and the RS Law Group study says a client can see return on investment within 60 seconds of logging in.

Clio is the deepest connection, under a partnership in which Scorpion and Clio name each other sole preferred partners. Leads flow into Clio Grow, and Scorpion pulls client data and revenue from Clio Manage every day. Lead source, intake status and estimated and actual case values then tie each signed case to the channel that produced it. Revenue Intelligence turns that into four views, by community, by profitability per practice area, by client and by lifetime value. On the intake side, Convert connects to schedulers and books directly where they allow it, and its release notes name Clio and ServiceTitan. Conversion data goes back to Google, Microsoft and Meta to train their bidding. Inside the client platform, one inbox holds texts, calls, emails and notes beside scheduling, invoicing and payments. Connections to other case management systems, document management or electronic billing are not described, and there is no public API or developer documentation.

Clients work in a hosted portal called FirmPilot Portal, and the privacy policy says data is stored and processed in the United States. The hosting provider is referred to but not named, and no tenancy model, region choice or difference between plans is stated. Client websites must run on WordPress, and FirmPilot's agents publish content and changes directly to the firm's own site, alongside its Google Business Profile and social accounts. Export control law of the United States may apply to the platform, according to the user terms. Firms are told to extract and back up their own content, since FirmPilot may delete it when the services end.

Everything runs as a hosted service. Firm websites sit on Scorpion's own content management system, and RevenueMAX, Convert and the client platform are delivered from Scorpion's side. AI work runs in Scorpion managed environments on Microsoft Azure and in Scorpion controlled data centers, according to a February 2026 post. No region, tenancy model or processing location is stated for websites, call recordings, chats or AI conversations, and the setup is the same for every firm. A new site launches in four to ten weeks. Website files pass to the firm after 24 full monthly payments or for a one time fee of $10,000. Scorpion's FAQ says a firm owns its website once the contract ends but not the content management system behind it, so a move means a rebuild with another vendor.

No SOC 2 report, ISO 27001 certificate, auditor or penetration test is named, and FirmPilot runs no security page or trust center. Its privacy policy refers to reasonable technical and organizational safeguards and to a hosting provider it does not name, and it makes no encryption claim. Firms must keep their own access credentials confidential, and FirmPilot disclaims liability for unauthorized access caused by the firm. Its terms also exclude liability for unauthorized access to or loss of customer information. Data is stored and processed in the United States, and no breach notice period is stated. Agents publish directly to the firm's WordPress site and Google accounts, and how FirmPilot secures that access is not described.

Scorpion keeps its security documentation on a trust portal at trust.scorpion.co. Its customer terms commit to appropriate administrative, technical and physical safeguards. The website, privacy policy, acceptable use policy and terms name no SOC 2 report, ISO 27001 certificate, auditor or audit period. The privacy policy adds that Scorpion cannot guarantee absolute security. Sensitive personal information is kept out of subscriber data under the terms, and HIPAA appears only inside that definition. Scorpion indemnifies the firm for its own breach of data protection duties. No breach notice period appears in the terms or privacy policy, and no subprocessor list sits beside them.

The engine is presented as proprietary, a Domain Expertise AI model protected by pending patents, with no patent numbers given. Its FAQ answers the question whether it is ChatGPT with a flat no. Training material is described by volume, more than five million pieces of legal marketing content and more than 3,000 legal cases, and a September 2026 post repeats those figures. In February 2026 FirmPilot announced a next generation model ten times larger in training data, due for all clients by the third quarter of 2026, and no page says whether it shipped. No model, provider, hosting location or change notice appears in its pages, terms or privacy policy. In a February 2026 interview with Refresh Miami, Jake Soffer said FirmPilot uses OpenAI, Anthropic and all the models out there.

OpenAI is the named model provider. Scorpion's February 2026 intake framework says it reaches OpenAI models through APIs and layers its own tools on them inside RevenueMAX. Convert's voice assistant is built on Twilio ConversationRelay, Voice API and Messaging, according to Twilio's customer story. The 2023 AI Chat launch referred to OpenAI's GPT and to training on hundreds of thousands of real customer conversations. Advertising adds two more dependencies. Scorpion has been a technology partner for ChatGPT advertising since July 2026, with direct access to OpenAI's advertising team, and it trains the bidding systems of Google, Microsoft and Meta. No model or model version is named for any product. Scorpion makes no commitment to tell firms when a model or provider changes.

Three flat monthly prices sit on FirmPilot's pricing page, Lite at $4,250, Firm at $6,900 and Premium at $9,250. They are pitched against agencies that charge a percentage of ad spend, and the PPC page says FirmPilot charges nothing on ad budgets. Each tier shows an invitation to contact FirmPilot in place of a feature list, so what separates the tiers, how much content each includes and whether onboarding costs extra are not stated. No contract term, minimum commitment or notice period appears on the pricing page, and the user terms do not address fees, renewal or termination. The pricing page was last modified in September 2025. Ad budgets are paid separately from the subscription.

Scorpion prices each firm after a consultation, and its FAQ says cost depends on the firm's goals. The contract shape is public. Marketing technology typically runs on a 12 month contract, and advertising on Google Ads, Local Services Ads and Meta is typically month to month. Advertising budgets are paid on top of the subscription, and Scorpion helps the firm set them before Budgets AI moves the money between channels. The platform term renews for 12 months unless the firm gives 30 days' written notice, while other subscriptions renew monthly. A nonrefundable activation fee is due at signing, and charges are billed in advance without refunds. Late payments carry interest of up to 1 percent a month. Website files transfer after 24 full payments or for a $10,000 fee. A promotion through the end of October 2026 adds $1,000 toward advertising for new clients. No monthly rate, unit of charge or advertising management percentage is published.

Nine practice areas get their own pages, personal injury, family law, criminal defense and DUI, employment, estate and probate, immigration, business, bankruptcy and general practice. Three more cover solo practices, small firms and mid to large firms. FirmPilot's February 2026 funding post describes the target as firms of two to fifteen attorneys. Case studies span personal injury, employment, commercial litigation and real estate, estate and probate, and nursing home abuse practices in Washington, Oregon, California, Nevada, Massachusetts and Pennsylvania. The site serves law firms only, while a current job posting says FirmPilot is expanding into dental, home services and elective medical businesses. A 2024 funding post had already named dentists, plumbers, electricians, veterinarians and chiropractors. Refresh Miami reported about 40 employees in February 2026, with plans for roughly 70. No jurisdiction limit is stated for content written to state advertising rules, and practice areas it does not serve are not named.

Law firms get their own section of Scorpion's business, with pages for personal injury, criminal defense, family law, immigration, estate and probate, bankruptcy and employment law. Case studies span family law, personal injury, criminal defense and DUI practices. Clients named on its pages include Arnold & Itkin, Coker, Robb & Cannon, Drexler Law and Owenby Law. Scorpion says it has worked with thousands of firms over more than 25 years. It has been a Google partner since 2014 and calls itself Google's largest Local Services Ads provider. Firm size tiers, practice areas it turns away and geographic limits are not stated, and no market is reserved for a single client firm. The same platform and AI products serve home services, franchise, medical and hospital clients. Scorpion bought the digital agency 1SEO in June 2026. The Clio connection is offered in the United States and Canada.