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Scorpion

RevenueMAX is a set of named AI products wrapped around a hosted website and an account team, and each one runs a different piece of a firm's marketing. Advertising AI learns which leads become retained cases and feeds that signal to the bidding systems of Google, Microsoft and Meta. The terms describe Scorpion's paid advertising software, the Scorpion Advertising Machine, as proprietary AI. Since July 2026 Advertising AI also plans and manages ads inside ChatGPT.

Budgets AI moves spend every day toward the channels producing cases, from Google Local Services Ads to Thumbtack and Angi. Ranking AI adjusts SEO as ranking and lead data change, with Scorpion's specialists putting the strategy in place. On the site itself, Landing Page AI writes copy, chooses layouts and images, and drops layouts that underperform. Convert and Scorpion Connect handle the conversation, answering calls, texts and chats around the clock and booking consultations.

Leads AI rates every inquiry and how well the firm's team handled it, and Reputation AI times review requests and replies to five star reviews. Video production, call tracking and the account team round out the service.

Nothing Scorpion's AI produces is legal research. The output is marketing copy, ads, review replies and conversations with prospective clients, and no accuracy or error rate is given for any of it. Grounding comes from the firm's own material and from Scorpion's history with other clients. Convert is pretrained on a firm's services, hours and service areas and trained on thousands of real Scorpion client conversations.

Scorpion Connect learns each firm's services, story and selling points and answers from them. Generated pages draw on what people look for online, and review replies are tuned for rankings. Scorpion writes up to ten English content pages for a new website. Once the site is live, generated text can state a firm's results, credentials and practice areas, which lawyer advertising rules govern, and no step holds that text to the firm's actual record. Accuracy and completeness are disclaimed in the terms, and no campaign performance is guaranteed.

The firm decides how much of its phone line Convert takes. It runs in one of four modes, covering missed calls only, after hours only, all day in place of a phone menu, or text follow up with leads that did not book. Its messaging assistant hands leads that are ready to close to the firm's team with context. The marketing side runs with less supervision. Pages are created and updated without configuration, five star reviews get automatic replies, and ad spend shifts daily across channels.

ChatGPT ad budgets start small and scale with volume and performance. The account team sets strategy and runs campaigns on the firm's behalf, with results visible in the client platform. A new website goes live only after the firm approves it, and the terms let Scorpion refuse, modify or remove firm content. No review queue or approval setting is described for generated ads, pages or review replies before they run under the firm's name.

Named law firm clients come with results attached. Arnold & Itkin reports six times the new cases, Owenby Law 75 percent more cases and DUI Heroes twice as many, each with a named attorney. Coker, Robb & Cannon, a client since 2014, reports a sixfold return, 20 percent revenue growth and doubled leads year over year. Mortensen & Reinheimer attributes 80 percent of its revenue to Scorpion. McGee, Lerer & Ogrin reports four times the clients and three new offices, and Turner Law Group seven times the keyword rankings.

On the intake side, a Twilio customer story gives Convert a 39 percent higher booking rate, 6,500 appointments and $8.4 million in revenue in its first three months. Convert's October 2025 launch reported 26 percent higher booking rates in beta. Scorpion says Reputation AI brings two to five times more reviews and a half star rise in rating. Most of these figures come without a time period or method, and Coker, Robb & Cannon appears at a sixfold return on its own page and sevenfold in a blog post.

Firm data stays the firm's property, and Scorpion holds a worldwide, royalty free license to use, adapt and publish it while delivering the subscriptions. Under section 8.3 of the terms, Scorpion may also pool aggregate data across all subscribers for audience insights that can feed general advertising and consumer profiling. The privacy policy, effective August 2024, lets aggregated or deidentified data serve any business purpose.

On the Clio side, Scorpion reads lead source, intake status and case values and says it cannot see confidential case data or privileged information. Scorpion also says data sent through OpenAI's APIs does not train public models. Intake conversations hold what prospective clients tell the assistant about their legal problems before any engagement. The terms carry no privilege, work product or prospect confidentiality clause, and nothing in them keeps one firm's data apart from a competing client firm in the same market.

Scorpion sells marketing technology and services, and none of it is offered as legal advice or legal services. Its intake AI is built to stay out of legal advice, with guardrails against promises, predictions and advice and a handoff to staff. On advertising rules, a 2022 post walks firms through ABA Model Rules 7.1 to 7.3, cautions against implying that results will repeat, and points firms to their state bar. The products themselves write and place advertising under the firm's name across the website, landing pages, ads, review replies and chat.

Under the terms, the firm keeps its own data lawful. They say nothing about attorney advertising rules, state filing requirements or who reviews content for compliance, and no jurisdiction limit applies to what Scorpion produces.

Scorpion's AI governance lives in its law firm blog rather than in a policy or product document. Its February 2026 intake framework sets out written AI policies covering approved tools, vendors and ongoing reviews, guardrails against promises, predictions and advice, encryption, and access limited by role. A January 2026 post gives four standards for choosing AI vendors, among them private environments with clear rules on data use and retention.

Matt Bentley, Scorpion's chief data scientist, spoke for the 2023 AI Chat launch. No owner of AI risk, testing regime or release review is named, and results across practice areas, languages or callers are not reported. The assistants learn from Scorpion client conversations, with no account of how those conversations are chosen. RevenueMAX won a 2025 BIG Innovation Award, and Scorpion won a 2026 MarTech Breakthrough Award for lead management.

Scorpion acts as processor for a firm's client data and keeps it as the firm instructs and the law requires, under a privacy policy effective August 2024. Individuals can ask to access, correct, delete or limit sharing of their data through dataprivacy@scorpion.co. Under the terms, Scorpion commits to appropriate administrative, technical and physical safeguards and to applicable privacy law, and sensitive personal information stays out of subscriber data.

Scorpion says it encrypts data in transit and at rest, limits access by role and need, and destroys sensitive data by documented methods. Calls are recorded by default under separate recorded call terms, and recordings sit with texts, emails and notes in the client platform. Recordings, chats and AI conversations have no set retention period, subprocessors are not listed, and no incident notice period is stated.

Scorpion's customer terms run indemnities both ways. Scorpion covers the firm against claims arising from Scorpion website content or technology, intellectual property infringement and its own breach of data protection duties. The firm covers Scorpion for claims arising from firm data and its use of the subscriptions. Products are warranted to materially conform to their specifications and are otherwise provided as is, with accuracy and completeness disclaimed and replacement as the sole remedy.

No campaign performance is guaranteed. The cap on liability clause carries a heading with no figure, and section 8.36 says the limitations are reflected in the pricing. Disputes go to JAMS arbitration in Salt Lake County under Utah law, with a class action waiver. Suspension for nonpayment makes the rest of the term due, and a chargeback counts as a material breach that cannot be cured.

Clio is the deepest connection, under a partnership in which Scorpion and Clio name each other sole preferred partners. Leads flow into Clio Grow, and Scorpion pulls client data and revenue from Clio Manage every day. Lead source, intake status and estimated and actual case values then tie each signed case to the channel that produced it. Revenue Intelligence turns that into four views, by community, by profitability per practice area, by client and by lifetime value.

On the intake side, Convert connects to schedulers and books directly where they allow it, and its release notes name Clio and ServiceTitan. Conversion data goes back to Google, Microsoft and Meta to train their bidding. Inside the client platform, one inbox holds texts, calls, emails and notes beside scheduling, invoicing and payments. Connections to other case management systems, document management or electronic billing are not described, and there is no public API or developer documentation.

Everything runs as a hosted service. Firm websites sit on Scorpion's own content management system, and RevenueMAX, Convert and the client platform are delivered from Scorpion's side. AI work runs in Scorpion managed environments on Microsoft Azure and in Scorpion controlled data centers, according to a February 2026 post. No region, tenancy model or processing location is stated for websites, call recordings, chats or AI conversations, and the setup is the same for every firm.

A new site launches in four to ten weeks. Website files pass to the firm after 24 full monthly payments or for a one time fee of $10,000. Scorpion's FAQ says a firm owns its website once the contract ends but not the content management system behind it, so a move means a rebuild with another vendor.

Scorpion keeps its security documentation on a trust portal at trust.scorpion.co. Its customer terms commit to appropriate administrative, technical and physical safeguards. The website, privacy policy, acceptable use policy and terms name no SOC 2 report, ISO 27001 certificate, auditor or audit period. The privacy policy adds that Scorpion cannot guarantee absolute security. Sensitive personal information is kept out of subscriber data under the terms, and HIPAA appears only inside that definition.

Scorpion indemnifies the firm for its own breach of data protection duties. No breach notice period appears in the terms or privacy policy, and no subprocessor list sits beside them.

OpenAI is the named model provider. Scorpion's February 2026 intake framework says it reaches OpenAI models through APIs and layers its own tools on them inside RevenueMAX. Convert's voice assistant is built on Twilio ConversationRelay, Voice API and Messaging, according to Twilio's customer story. The 2023 AI Chat launch referred to OpenAI's GPT and to training on hundreds of thousands of real customer conversations.

Advertising adds two more dependencies. Scorpion has been a technology partner for ChatGPT advertising since July 2026, with direct access to OpenAI's advertising team, and it trains the bidding systems of Google, Microsoft and Meta. No model or model version is named for any product. Scorpion makes no commitment to tell firms when a model or provider changes.

Scorpion prices each firm after a consultation, and its FAQ says cost depends on the firm's goals. The contract shape is public. Marketing technology typically runs on a 12 month contract, and advertising on Google Ads, Local Services Ads and Meta is typically month to month. Advertising budgets are paid on top of the subscription, and Scorpion helps the firm set them before Budgets AI moves the money between channels.

The platform term renews for 12 months unless the firm gives 30 days' written notice, while other subscriptions renew monthly. A nonrefundable activation fee is due at signing, and charges are billed in advance without refunds. Late payments carry interest of up to 1 percent a month. Website files transfer after 24 full payments or for a $10,000 fee. A promotion through the end of October 2026 adds $1,000 toward advertising for new clients. No monthly rate, unit of charge or advertising management percentage is published.

Law firms get their own section of Scorpion's business, with pages for personal injury, criminal defense, family law, immigration, estate and probate, bankruptcy and employment law. Case studies span family law, personal injury, criminal defense and DUI practices. Clients named on its pages include Arnold & Itkin, Coker, Robb & Cannon, Drexler Law and Owenby Law. Scorpion says it has worked with thousands of firms over more than 25 years.

It has been a Google partner since 2014 and calls itself Google's largest Local Services Ads provider. Firm size tiers, practice areas it turns away and geographic limits are not stated, and no market is reserved for a single client firm. The same platform and AI products serve home services, franchise, medical and hospital clients. Scorpion bought the digital agency 1SEO in June 2026. The Clio connection is offered in the United States and Canada.