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Red Points

The vendor's Our AI page, modified 23 July 2026, says AI is no longer the tool but the operator, and describes a five layer system of autonomous agents, governed deterministic logic, engineers placed with customers, a brand knowledge layer and 2.7 billion data points analyzed monthly. Detection, prioritization, seller scoring and image matching are model work and would not survive without the models. The enforcement network would: more than 300 removal agreements, direct API connections with named platforms, priority reporting and escalation paths, the IP document repository and the case workflow would all still work. The models drive detection on top of a workflow and channel platform that would run without them.

The product cites no legal authority, so the question is grounding and accuracy disclosure. Grounding is documented: every decision is logged with what was detected, why, what triggered it and what happened next; Vision AI shows the exact logos, patterns or products that triggered a match; and evidence is generated and formatted to each infringement type, platform and jurisdiction, so a reviewer sees the triggering item itself.

No measurement is published: no precision, recall, false positive rate, test set or third party validation, although marketing claims the AI eliminates false positives and that models are custom trained per asset and overseen daily. The published figures are economic: 10.3 times lower average cost per enforcement than analyst based models, and 12.6 full time equivalents of average capacity per brand protected.

The control structure is stated, short of thresholds and remedies. Autonomous agents handle prioritization, tagging, enrichment, rule suggestion, documentation and reporting and, in the vendor's words, run the workflow rather than assist it, escalating to a person only when it is required. A governed tier of deterministic, fully auditable logic is reserved for validation, enforcement and legal ready evidence, the decisions the vendor says cannot go wrong.

Review tools include live and custom dashboards, per decision logs, generated evidence packages and a document repository, with a dedicated customer success manager and IP operations specialists named in plan tiers, and human in the loop oversight sold as a feature. The escalation threshold is never published beyond when it is required. Nothing found addresses what happens when the system is wrong: no remediation, appeal or withdrawal path for a legitimate seller's removed listing appears on any page read.

Customers are named and tied to figures, but nothing is dated and no method is given. Named on the vendor's pages with titles: James Larson, VP and Deputy General Counsel of IP at Purple, with 4,700+ monthly enforcements; Satoru Ishiguro, Head of IP Division at Topcon, with $22M in infringements removed; Marta Benedetto, General Manager at FILA Italy, with 638,653 listings removed; Stephan Jacob, Founder and CGO at Cotopaxi, with 4,700+ fake websites removed and 130+ hours reclaimed in a quarter; and Jennifer Carman Parker, Manager of IP and Global Brand Protection at KEEN.

Kaspersky is shown with $1.6M in infringements enforced and Burton with 4,600+ fake websites removed, each with a case study page. Nothing explains how the $22M or $1.6M figures were valued. Gartner and G2 ratings are not deployment evidence.

The clearest published statement on privilege is a disclaimer. The Legal Notice and Terms of Use says Red Points is not a law firm, its employees will not act as the customer's attorney, no attorney client relationship is created, and communications with Red Points, while covered by its Data Protection Policy, are not protected by attorney client privilege or the work product doctrine. An IP counsel sending infringement evidence and instructions into the platform has been told in writing that the exchange is not privileged.

The customer agreement is not published; services are agreed individually outside the site, so terms on training, retention, deletion and segregation cannot be read before signing. The Data Protection Policy, last updated July 2019, covers the website and marketing. The Security Policy states corporate security principles about the company's own communications. Confidentiality is asserted only in general terms.

The published position on the advice line is full. The Legal Notice and Terms of Use says Red Points is not a law firm, does not provide legal advice, does not intend to practice law, and provides only self help services at the customer's specific direction; that it gives no advice, opinion or recommendation on legal rights, remedies, defenses, forms or strategies; that no attorney client relationship arises; and that the customer represents itself in any legal matter it pursues through the services.

It also says its published IP information is not legal advice and is not guaranteed correct, complete or current. Nothing addresses the competence and supervision duties of the lawyer who is often the buyer. The instrument is a website legal notice, not the service agreement, though its disclaimer speaks to Red Points' services and employees by its own words.

What is published is an architecture claim, not a governance position. The Our AI page names a Governed AI tier described as deterministic, fully auditable and traceable across validation and enforcement, and says every decision is logged with what was detected, why and what triggered it. That is real product auditability. No accountable owner is named, no testing regime is described, no evaluation results are published, and there is no AI policy, model card, review board or framework.

Nothing addresses uneven output, though the system makes decisions about third parties: a validated detection removes a named seller's listing, and a Seller Risk Score labels a trading entity as a repeat infringer. No error rate, appeal statistic or analysis across seller types, categories or jurisdictions is disclosed.

A generic privacy policy covers the company without saying what the platform does with the material it holds. The Data Protection Policy, last updated July 2019, covers the website, contact forms, newsletter, blog, cookies and advertising partners, demo requests, corporate email, social profiles and careers page, for answering queries, sending news and commercial prospecting. It keeps personal data as long as needed to answer a query or until consent ends.

For platform data, nothing addresses retention of detections, evidence, seller records or IP documents, deletion on termination, access controls, subprocessors or incident notification. That matters given operations in the United States, Spain and mainland China and an AWS deployment stated on the marketplace listing. Security is described only as all reasonable measures, with data sent over the internet traveling at the user's own risk.

Liability is addressed only by a standard website limitation clause that does not reach the risk this product creates. The Legal Notice and Terms of Use disclaims responsibility for loss or damage from use of the site, for errors in site content, for downtime and for third party networks, and requires the user to hold Red Points and its suppliers harmless. By its own words it governs the site, not the platform. The service agreement is individual and unpublished, so no indemnity, cap, exclusion, warranty or insurance position can be read before signing.

The AWS Marketplace listing gives payment terms only: fees are due in advance, based on services purchased rather than usage, and are noncancelable, nonrefundable and not subject to setoff. Nothing addresses who bears the loss when a detection is wrong, which matters because a false positive removes a lawful seller's listing and revenue.

Real integrations are named and described, short of documented depth. Direct API connections with Meta, Google and Bing are described as enabling immediate action and bypassing geographic restrictions. There are more than 300 removal agreements and more than 50 global platform enforcement relationships, covering more than 5,000 platforms including Amazon, Alibaba, eBay, Taobao, Walmart, Instagram, TikTok, Telegram, Douyin, WeChat, Little Red Book and Pinduoduo.

Customers log in at a dedicated application subdomain, Document Management holds the IP rights being enforced, and the product can be bought through AWS Marketplace. No developer or API documentation was found, nothing describes what syncs in which direction or what a customer must configure, and the platform relationships are commercial escalation paths rather than integrations an implementer could use. No integration with an IP portfolio, docketing or trademark management system was found.

Cloud delivery is implied, and neither tenancy nor region is stated. The AWS Marketplace listing records the product as software as a service deployed on AWS, and an AWS qualified software mark appears in the site footer. Nothing states whether tenancy is shared or dedicated, which regions are available, where data is stored or processed, or what differs between tiers. The customer login host contains an eu-core segment, which suggests a European region but is not a residency commitment.

Offices are in New York, Barcelona, Beijing and Salt Lake City, with local teams for mainland China, which speaks to where people work, not where data sits. No data processing addendum, transfer mechanism or standard contractual clauses were found.

Marks appear on the site with no scope, date or report. Every page footer shows a TUV certificate image and an AWS qualified software mark, with no text naming the standard, scope or period; the image could not be read, so what the TUV mark certifies is unknown. The footer also shows Google Trusted Copyright Removal Program member, Google Trusted Reporter and YouTube Certified Multi-Channel Network, which are program memberships, not security attestations.

No trust center was found. The Security Policy page states corporate security principles and names a Security Manager role, but no standard, control set, auditor, attestation or report, and it covers the company's own assets rather than customer data. No independent security attestation naming Red Points was found.

The vendor refers to proprietary models without naming what sits underneath. The Our AI and product pages describe Vision AI models scanning logo, shape, packaging, text, color and known fake images at once; brand specific models trained on each protected asset; predictive models trained on 2.7 billion data points analyzed monthly; a Seller Risk Score across more than 17 million seller identities; an AI Copilot; and a decade of training described as a brand knowledge layer.

No model or provider is named, no architecture beyond ensemble visual matching is described, and no commitment to notify customers of changes was found. The AWS deployment on the marketplace listing is infrastructure and is covered under deployment.

One price is published and the structure is described in depth. On its own AWS Marketplace listing, where Red Points is seller of record, a twelve month Professional Program covering three trademarks with marketplace and social media coverage and image protection is priced at $39,000. The vendor's pricing page sets out five programs, for counterfeits, gray market, brand impersonation, domain abuse and piracy, each with named tiers, and a feature comparison across Starter, Professional and Enterprise covering trademark counts, channels, managed service, dashboards and more than ten add-ons, each marked included, add-on or not available.

The charge is a flat fee scoped to channels, markets, brand count and reporting depth, with unlimited detections, takedowns and users in scope. Every tier on the vendor's site routes to Request Pricing, so the marketplace figure is the only number published, and it is not the entry rate, since Starter sits below it unpriced.

Coverage is described in detail, and limits are only partly stated. Five program families are published. Channels are named platform by platform across marketplaces, social media, search engines, ads, mobile apps, domains, video platforms and AI shopping, and regions are North America, EMEA, APAC, LATAM and mainland China, with Chinese platforms listed individually. Buyer functions named on the pricing page are legal, brand protection, ecommerce, security and executive teams, and IP titles appear among the customer references.

The pricing material says Red Points works with mid market and enterprise companies, which tells a smaller brand it is not the intended buyer. Nothing states which infringement types or jurisdictions are out of scope or what the platform does not detect. Law firm segments and practice areas do not apply to a product bought by a brand owner's IP and brand protection function.