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Red Points pricing
Red Points charges one flat yearly fee for an agreed scope of work, and inside that scope it finds and removes as many fakes as it takes.
What you pay
- Two prices are published, both on AWS Marketplace, and the price direct from Red Points may differ.
- The Professional Program for three trademarks, with marketplace, social media and image protection, costs $39,000 a year.
- The Digital Impersonation Removal Professional Plan, covering social media, websites, domains and apps, costs $64,000 a year.
- The Starter plan costs less and its price is not published.
- What you pay depends on how many brands, channels, markets and reports you need, not on how many fakes are found.
- Fees are paid up front, are not refundable, and rise at each renewal by the amount set in your order.
How Red Points pricing works
Two figures are published, with a detailed structure around them. Red Points' AWS Marketplace listing prices a twelve month Professional Program, covering three trademarks with marketplace and social media coverage and image protection, at $39,000. A second listing prices the Digital Impersonation Removal Professional Plan, covering social media, websites, domains and apps, at $64,000 for twelve months. Both offer a 24 month term at a stated discount.
The $39,000 figure is the lowest published rate but not a floor, because the Starter tier sits below it with no figure. The fee is flat and scoped up front, with unlimited detections, takedowns and users in scope and no charge per detection or takedown. Scope is set by channels, markets, number of brands and the level of seller intelligence and reporting. Five programs are priced separately, for counterfeits, gray market, brand impersonation, domain abuse and piracy.
The counterfeits and gray market programs compare Starter, Professional and Enterprise line by line, including more than ten add ons such as investigations, test purchases, UDRP and trademark registration. Every tier on Red Points' own site routes to a pricing request. Under clause 3 of the service terms, fees are due in advance, based on services purchased rather than usage, cannot be canceled or refunded, rise at each renewal by the amount in the Scope of Services, and carry late interest at 1.5% a month. The impersonation listing says the platform needs no implementation.
Confidentiality and data terms: Red Points' service terms, which form part of its Master Services Agreement, are attached to its AWS Marketplace listings, and its April 2022 data processing agreement is published on its site. The data processing agreement lists AWS in Ireland and Salesforce in the United States as subprocessors, with twenty days' notice of a change. The fees and services for each customer sit in an unpublished Scope of Services annex.
Note: Both figures come from Red Points' own AWS Marketplace listings, where Red Points is the seller of record and the listing copy and service terms are its own. The program and tier structure comes from Red Points' pricing page, where every tier routes to a pricing request.
Red Points pricing against its alternatives
Published starting prices for the vendors whose profiles sit closest to Red Points.
Each figure is as the vendor publishes it, in its own currency and billing unit, so the rows are not like for like.
- RRed Points$39,000 per year
- BBrandShield$22,000 per year
- MMinesoft PatBaseNo published figure
- AAnkarNo published figure
- CCyprisNo published figure
- PPatentSight+Not yet recorded
- AAlt LegalFrom $60/month for up to 50 matters
- AAmplifiedFrom $500 per month
- IIP AuthorFrom $4,800/year
“Not yet recorded” means the index holds no pricing record for that vendor, not that the vendor publishes nothing. Which legal AI vendors publish their pricing.
Red Points pricing, answered
How much does Red Points cost?
According to the AI Legal Index, Red Points's published starting price is $39,000 per year. Red Points charges one flat yearly fee for an agreed scope of work, and inside that scope it finds and removes as many fakes as it takes. Two prices are published, both on AWS Marketplace, and the price direct from Red Points may differ.